![]() This type of calculation measures engagement on a per follower basis. Now that you have a general understanding of these commonly used social media marketing terms, let’s talk about the different types of measurement methods for LinkedIn engagement rate, as well as their pros and cons.ġ) Engagement Rate = Total Engagements/Followersįollowers are those individuals whom your post could potentially be directly exposed to. Total Engagement = clicks/plays + shares + likes + comments + follows.Impressions - The total number of times a piece of content has been viewed.Follows - The total number of new followers acquired via a piece of content.Comments - The total number of comments a piece of content has received.Likes - The total number of times a piece of content has been liked.Shares - The total number of times a piece of content has been shared.Clicks - The total number of times a piece of content has been clicked on or watched.Engagement - Any measurable interactions with your posted social content such as shares, comments, likes, and clicks.Before we dive into the various ways of calculating LinkedIn engagement rate, let’s first look at what some of the most commonly used digital marketing terms mean. How do we calculate LinkedIn engagement rate? Interestingly, marketers and businesses may calculate LinkedIn engagement rate in different ways. Engagement rate is an indicator of whether individuals find your content interesting, resonant, and worth interacting with. Why is engagement rate important? Because it tells you how well individuals interact with your LinkedIn content. ![]() It goes without saying that engagement plays an essential role in digital marketing campaigns. This is particularly true if the B2B market is your primary targeting market. All of this emphasises the importance of running digital marketing campaigns on LinkedIn. ![]() In 2022, LinkedIn remains as the most influential social media platform for business marketing. LinkedIn, officially launched in May 2003, is the world’s largest professional network with more than 562 million users spreading over 200 countries and territories around the world. In today’s highly competitive business environment, having a good social strategy is paramount for your business.
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